Buddy for Business

Booking software built for the way instructors teach.

Courses, private lessons, and small-group trips on one booking link, with multi-week scheduling, student pricing, deposits, and waivers handled for you. Built for freelance instructors, dive guides, and traveling educators.

Monthly subscription
$0
Account setup
24 hours
Your own account manager
1:1
Scheduling a four-session course over two weeks in Buddy, with a student picking a session that starts Monday

TRUSTED BY WATER ADVENTURE BUSINESSES

  • ScubaTech logoScubaTech
  • Emerald Coast Scuba logoEmerald Coast Scuba
  • Nautilus Dive Tech logoNautilus Dive Tech
  • Just Breathe Adaptive Scuba logoJust Breathe Adaptive Scuba
  • Your Dive Concierge logoYour Dive Concierge
  • Valkyrie Adventures logoValkyrie Adventures

PARTNERED WITH

ScubaProGoProZooKeeperDAN — Divers Alert NetworkStream2Sea

SOUND FAMILIAR?

Still teaching out of your DMs?

Class dates, deposits, waivers, gear sizes, cert cards. Every course turns into a thread. You teach the class. We’ll run the bookings.

  • Juggling dates in your notes app

    SCHEDULING

    Courses scheduled the way you teach.

    Multi-day courses, weekly sessions, and one-off dives on one calendar. Students pick a start date and see exactly when every session is.

  • Venmo requests and a spreadsheet

    DEPOSITS & PAYMENTS

    Deposits by card, balances on autopilot.

    Take a deposit when a student books, and Buddy charges the balance before class, straight to your Stripe. No payment requests to chase.

  • PDF waivers over email

    WAIVERS & STUDENT DETAILS

    Waivers and cert info before day one.

    Every student signs your waiver at checkout, with cert level, gear sizes, and medical declarations collected up front, not on the pool deck.

WITH BUDDY

One link does it all.

Your booking page lists every course, private lesson, and trip you teach. Students pick a date and student type, pay a deposit, and sign the waiver in one checkout.

  • Courses with multi-day and weekly sessions
  • Pricing per student type and cert level
  • Waivers signed by every student at booking
  • Reminder emails before every session
PADI Open Water Course booking page on a phone, with callouts for deposits, waivers, student types and add-ons, and class spots left

BUILT FOR TEACHING

Everything a course needs, built into the booking.

Sessions, student pricing, deposits, waivers, and sign-up details. Set it up once, and every student is handled the same way, automatically.

STUDENT TYPES

Pricing tiers per student type.

Beginners, certified divers continuing their education, refreshers, and returning students, each with its own price and cert-level requirement.

“For whom?” step listing Open Water and Advanced certified divers, riders and students, each with its own price

WAIVERS

Waivers built into checkout, stored for you.

Every student, and every guardian for minors, signs online as part of booking. See who has signed before the first pool session.

Learn more →
Waiver tracker showing which participants have signed, next to a phone where a guest signs their waivers

DEPOSITS & PAYMENTS

Take a deposit now, collect the rest later.

Hold each seat with a deposit, and Buddy charges the balance automatically before class starts. Payouts go straight to your Stripe.

Checkout order summary with a $500 deposit today and the balance due later
  • Add-ons step with full gear rental, camera rental and a private guide

    ADD-ONS

    Rentals, lessons, and extras in the checkout.

    Gear rental, nitrox, photos, a private session. Students add extras when they book, not in another message.

  • Participant form collecting height, weight, shoe size, certification level and medical answers

    SMART SIGN-UP

    Cert level, sizes, medical, and more.

    Ask for certification level, wetsuit size, and medical declarations as required fields at checkout.

  • “See you tomorrow!” reminder email with check-in time, meeting point and what to bring

    AUTOMATIC EMAIL REMINDERS

    Reminders that go out for you.

    Confirmations, pre-class reminders, and what-to-bring emails send automatically, so students show up ready.

TEACH ANYWHERE

Booking that follows you anywhere you teach.

Share one link in your bio, DMs and WhatsApp, launch a Buddy Website if you don’t have one yet, or add booking to the website you already have.

  • Generating a shareable booking link for an activity in Buddy

    SHAREABLE LINKS

    Link in bio, DMs, and WhatsApp.

    Students already message you. Share one link everywhere they find you, from Instagram and DMs to WhatsApp groups with your regulars, and they book in one tap.

    • One link for every course you teach
    • Instagram, WhatsApp, email, and referrals
  • A Buddy Website on a phone listing bookable trips, with its bookwithbuddy.com address

    BUDDY WEBSITES

    No website? We’ve got you.

    A hosted site built from your courses, gallery and policies. Every course bookable, with deposits and waivers built in. No builder, no hosting fee.

    • Built from what’s already in your Buddy account
    • Hosted for you, on your own domain if you like
    Explore Buddy Websites →
  • Buddy booking widget open on top of an existing dive website

    WEBSITE EMBED

    Add booking to the site you already have.

    Keep your branding and your domain. The Buddy widget drops into your existing site, so students book without ever leaving it. No site? We build and host a Buddy Website for you.

    • Works with WordPress, Squarespace, Wix, or custom
    • Students book under your name and brand

WHY SWITCH

DMs and Venmo, or one booking link.

Here’s what changes when your courses run on one booking link instead of your inbox.

PaymentsDMs + Venmo: Transfers you chaseBuddy: Paid by card, straight to your Stripe
DepositsDMs + Venmo: A spreadsheetBuddy: Automatic, balance charged on your date
WaiversDMs + Venmo: PDFs over emailBuddy: Signed at checkout
RemindersDMs + Venmo: You send themBuddy: Sent for you
Class spotsDMs + Venmo: Answer every DMBuddy: Live on your booking page
Add-onsDMs + Venmo: More messagesBuddy: In the checkout

WE SET IT UP FOR YOU

We set up your courses for you.

Register, then send us whatever you have: your website, a course list, or just which agency you teach. We build your courses, demo them to you, and show you how to share them.

Dive instructor and student giving the OK sign to each other underwater
  1. 01

    Register on Buddy for Business

    It takes about 5 minutes. You’ll just need a Stripe account so payouts go straight to you.

  2. 02

    We build your courses for you

    Send us your website or course details, or tell us what you want to teach and with which agency. We build it, demo it to you, and edit it live with you.

  3. 03

    Go live your way

    Add the widget to your website, share your link in your bio, DMs, and WhatsApp, or launch a Buddy Website with everything online.

A real team behind your teaching, from day one.

Questions, edits, and setting up your next course are handled with you, plus a help center for anytime answers.

Register your business

THE PLUS: GET DISCOVERED

Plus, get found by 50,000+ divers.

List your courses on BookWithBuddy.com and in the Buddy app too, searchable, browsable, and bookable. You only pay a marketplace commission when we bring you a new student.

Buddy marketplace on bookwithbuddy.com and the Buddy app booking page, with diver photos

MARKETING INCLUDED WITH THE WEB EMBED

More than software. We promote you too.

Add Buddy booking to your own website, and we promote your teaching to 50,000+ divers and ocean lovers at no extra cost.

  • Buddy Instagram post spotlighting the Sea Tiger dive site in Honolulu, Oahu

    Your area & dive sites

    Explorers make content about your region and dive sites, so divers searching there find you.

  • Buddy app Discover feed with an article about learning to dive in Oahu with Johnny’s Courses

    Discover articles

    Stories about your courses in the Buddy app’s Discover feed.

  • Buddy newsletter welcoming Johnny’s Courses to Buddy

    Email newsletters

    Your courses featured in Buddy’s newsletters to divers.

  • Instagram carousel post for Johnny’s Courses’ PADI Open Water Course

    Activity posts

    Your courses posted on Buddy’s socials and shared with you.

Want more? Explorer collabs and Buddy Studio photo and video, made just for your teaching, are available as add-ons.

PRICING

Free booking software. 0% commission on your website.

No subscriptions. No setup fees. No contracts. Customers pay checkout fees on direct bookings.

YOUR WEBSITE & LINKS

0%

Keep 100% of bookings made through your own website, social links, or in person.

BUDDY WEBSITE

6% → 5% → 4%

The more you book the less you pay. We build and host your website.

MARKETPLACE & APP

12% → 10% → 8%

The more you book the less you pay. Only on new customers we bring you.

See full pricing →
Freediver gliding over a coral reef
“I’m an instructor, I run the website, I do social media. I do everything myself. Buddy built out my courses and waivers for me, and it literally checks all the boxes of everything that plagues my life. It organizes everything and opens up opportunities for new people to find me.”
Ani Ostendorff FergusonOwner, Aqua Native (PADI MSDT)Salt Lake City

FAQ

Instructor questions, answered.

Everything independent dive instructors need to know about scheduling courses, booking trips, accepting payments, and growing their business with Buddy.

What's the best booking software for independent dive instructors?

Buddy Booking is built for independent scuba, freediving, and water activity instructors — not just large dive shops.

Whether you're teaching certification courses, offering private lessons, or organizing group trips across multiple locations, Buddy gives you the tools to manage it all. Set flexible schedules, collect student information, send digital waivers, accept deposits and payments, and manage bookings in one place.

You can even get your own Buddy Website and reach more divers through the Buddy Marketplace and app.

Do you really set up my courses and activities for me?

Yes! Our team can build your courses, trips, pricing, schedules, and booking options for you, free of charge.

Already have your course information online? We'll use it to get started. If not, we can help structure your listings based on the certification agencies you teach through, your instructor qualifications, and the activities you offer.

You'll review everything, request changes, and have the option to walk through your account with our team before publishing. Just connect Stripe when you're ready to accept bookings.

Can I accept dive course bookings without a website?

Absolutely! You don't need a website to start accepting bookings.

Share your Buddy booking links directly on Instagram, Facebook, WhatsApp, Linktree, or anywhere you connect with students.

Want your own website? Buddy Websites lets you create a dedicated website featuring your courses, trips, pricing, availability, and booking options — all connected to your Buddy Booking account.

You can also add Buddy to an existing website whenever you're ready.

How much does Buddy Booking cost for independent instructors?

Buddy Booking is free to set up, with no monthly subscription required.

• 0% Buddy commission: On bookings through your own website when you choose the customer-paid 5% booking fee.

• Buddy Websites: Business-paid booking fees start at 6%.

• Buddy Marketplace: Commissions start at 12% for bookings through Buddy's discovery channels.

Business-paid rates decrease as your annual booking revenue grows, dropping to 4% for Buddy Websites and 8% for marketplace bookings at the highest tier. Standard Stripe processing fees also apply.

Can I schedule multi-week dive courses at different locations?

Yes! Buddy supports flexible scheduling for certification courses, private lessons, and instructor training programs.

Create courses with sessions across multiple days or weeks, choose different times and locations, and manage availability and capacity.

You can also collect certification details, student types, and activity-specific information during booking, so you know who's attending and what they need before class begins.

Can I organize dive trips, group travel, and accommodations too?

Yes! Buddy isn't just for teaching courses. You can also list guided dives, private experiences, multi-day trips, and group travel packages.

Offer different destinations, accommodation or room options, packages, and pricing within your trips. Manage availability, participant details, deposits, and reservations alongside your courses — all from the same account.

It's ideal for instructors who teach locally and organize diving adventures elsewhere.

Does Buddy include digital waivers and student information?

Yes! Buddy Booking includes integrated digital waivers and customer information collection at no additional Buddy charge.

Collect the details you need for each course or trip, including certification information, experience levels, student types, and custom questions.

Keep waivers, participant details, and booking information organized together, so you spend less time chasing paperwork and more time teaching and diving.

How do I accept payments and manage student bookings with Buddy?

Simply connect your Stripe account to Buddy Booking to accept online payments directly to your connected bank account.

Instead of managing student questions, schedules, payments, and paperwork across DMs, spreadsheets, and separate tools, Buddy brings everything together.

Your booking pages display course details, pricing, available dates, remaining spots, add-ons, and itineraries. Students can choose their activity, provide their information, and complete their booking online.

Buddy also helps manage deposits, outstanding balances, automated reminders, and reservations from one place.

Will Buddy help promote my dive courses and trips?

Yes! Buddy helps independent instructors reach divers and travelers beyond their existing network.

List your courses and trips on BookWithBuddy.com and in the Dive with Buddy app, where customers discover activities by destination, dive site, and experience.

Instructors using Buddy Websites or website booking embeds can also receive additional promotional support, including featured articles, newsletter exposure, and help creating activity posts, reels, and collaborative social media content.

READY WHEN YOU ARE

You teach the class. We’ll run the bookings.

Register in 5 minutes, connect Stripe, and we’ll set up your courses with you. No monthly fee.

For Water Operators

Run your dive business on Buddy.

List your activities, manage bookings, and grow your customer base — all from one platform built by divers, for divers.

The Buddy app

The Buddy App

Track every dive. Discover every reef on the Dive with Buddy app.

ScubaPro dive computer integration

Meet new dive buddies with ‘Buddy Radar’

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Buddy partners

Partners

Trusted by ocean-first brands.

We partner with the brands that share our mission for diver safety, gear quality, and ocean conservation.

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Buddy Explorer Team

Buddy Explorer Team

Become a Buddy Explorer.

Join our content creator network. Earn from your dives, win monthly giveaways, and get sponsored gear from our partners.

240+

Active Explorers

Monthly

Giveaways

About the program
Buddy

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