Booking software built for dive shops and water adventures.

Buddy is an all-in-one business platform built for dive shops, independent instructors, tour operators, trip leaders, and water adventure businesses. It brings together online booking software, business websites, reservation management, digital waivers, payments, customer information, and marketplace distribution. Instead of juggling separate tools to manage your business and reach customers, Buddy connects everything in one place — from your website and booking calendar to the Buddy Marketplace and Dive with Buddy app.

Buddy Booking is designed for businesses and individuals offering experiences on, in, and around the water. Whether you run a dive center, teach scuba or freediving courses, operate whale watching or snorkeling tours, manage boat excursions, or organize group trips and international expeditions, Buddy adapts to how your business operates. Manage daily departures, recurring lessons, multi-week courses, private experiences, and accommodation-based travel packages — all from one platform.

Unlike generic reservation platforms, Buddy was created specifically for diving, water activities, and adventure travel. That means flexible scheduling for tours and courses, accommodation and package options for trips, integrated digital waivers, customer information collection, deposits, payment plans, automated reminders, and business reporting. But Buddy goes beyond managing reservations. Your activities can also be discovered through BookWithBuddy.com and the Dive with Buddy app, connecting your business with a growing community of divers and travelers.

No! You can start accepting bookings with Buddy even if you don't have a website. Every activity has its own shareable booking link that you can use on Instagram, Facebook, WhatsApp, Linktree, email, or anywhere you connect with customers. Already have a website? Add Buddy Booking directly to WordPress, Wix, Squarespace, or a custom site with an embedded booking experience, button, or link. Want a website? Buddy Websites lets you create a dedicated business website connected to your activities, pricing, availability, and bookings.

Buddy Booking is free to set up, with no required monthly subscription.

• 0% Buddy commission: Accept bookings through your own website with a customer-paid 5% booking fee.

• Buddy Websites: Business-paid booking fees start at 6%.

• Buddy Marketplace: Commissions start at 12% for bookings made through Buddy's discovery channels.

Business-paid rates automatically decrease as your annual booking revenue grows, reaching 4% for Buddy Websites and 8% for marketplace bookings at the highest tier. Standard Stripe payment processing fees also apply.

Yes! Our team helps set up your Buddy account for you, free of charge. After registering, you'll receive a welcome email. We'll use your existing website or the information you provide to build your activities, pricing, schedules, booking options, and policies. You'll have the opportunity to review everything, request changes, and schedule a personalized walkthrough with our team. Once you connect your Stripe account, you can publish your listings and start accepting bookings. We'll even help you add Buddy to your existing website or social channels.

Buddy Booking is the software you use to manage your activities, availability, reservations, customers, payments, and business operations. The Buddy Marketplace is where travelers discover and book activities through BookWithBuddy.com and the Dive with Buddy app. Both are connected. When you create and publish an eligible activity in Buddy Booking, it can also be listed on the marketplace, helping travelers find your business by destination, activity, or dive site. You can use Buddy to manage your own direct bookings while also reaching new customers through the marketplace.

Yes! You can get started with Buddy without immediately replacing your current booking system. Our team can help recreate your activities, pricing, schedules, and booking requirements so you can review and test Buddy before making the transition. You can continue using your existing software while getting comfortable with Buddy and deciding how to introduce it to your customers. Buddy is also suitable for businesses starting from scratch that want to manage bookings, payments, waivers, and customer details in one place.

Yes! Buddy combines booking technology with traveler discovery and marketing opportunities. Your eligible tours, courses, and trips can be listed on BookWithBuddy.com and in the Dive with Buddy app, where travelers explore destinations, dive sites, and water adventures. Businesses using Buddy Websites or website booking embeds can also benefit from additional promotional support, including destination articles, newsletter features, activity reels, and collaborative social media content. Our mission is to help businesses spend less time managing bookings and more time getting people out on the water.