Buddy for Business

Dive shop booking software that makes every day easier.

Calendar, manifests, waivers, deposits, and reminders in one place — built for how dive shops actually run, and set up for you by our team. When you want more bookings, your shop is already listed on the Buddy marketplace.

Monthly fee
$0
Account setup
24 hours
Your own account manager
1:1
Aerial view of a dive boat anchored over turquoise water

TRUSTED BY WATER ADVENTURE BUSINESSES

  • ScubaTech logoScubaTech
  • Emerald Coast Scuba logoEmerald Coast Scuba
  • Nautilus Dive Tech logoNautilus Dive Tech
  • Just Breathe Adaptive Scuba logoJust Breathe Adaptive Scuba
  • Your Dive Concierge logoYour Dive Concierge
  • Valkyrie Adventures logoValkyrie Adventures

PARTNERED WITH

ScubaProGoProZooKeeperDAN — Divers Alert NetworkStream2Sea

WHY DIVE SHOPS SWITCH TO BUDDY

Retire the whiteboard, the clipboard, and the group chat.

Most dive shops run on a patchwork of tools that were never built for diving. Buddy replaces all of it with one platform your whole crew can use from the shop, the dock, or the boat.

  • Buddy booking calendar showing a dive trip and Open Water course sessions side by side

    The whiteboard schedule

    CALENDAR

    One calendar for every boat, course, and guide.

    Tours, courses, and trips side by side on one live calendar, with availability updating the second someone books.

  • Printed dive manifest for a Wreck and Reef Tour with cert levels, gear sizes and waivers

    The paper manifest

    MANIFESTS & WAIVERS

    Know who’s on the boat before it leaves the dock.

    Every guest’s self-declared cert level, gear sizes, and waiver status on one crew-facing manifest for every captain and divemaster.

  • Checkout for a Cozumel trip offering a $500 deposit today with the balance due later

    The WhatsApp thread

    PAYMENTS & REMINDERS

    Stop chasing deposits and no‑shows.

    Take a deposit now and charge the balance automatically later. Branded confirmations and reminders go out on their own, and shareable booking links replace the back-and-forth.

ACTIVITIES

Activity types built for dive shops.

Tours, Courses, and Trips — each with its own booking form, scheduling, inclusions, and requirements. One dive booking system for every format.

  • Tours — daily or recurring activities like 2-tank dives, snorkel tours, sunset cruises
  • Courses — multi-session structured programs like Open Water, Advanced, Rescue
  • Trips — multi-day adventures with accommodations and bundled packages
Select activity type: Tour, Course or Trip, with Snorkel Tour, Open Water Course and Cozumel 2028 listings

BUILT FOR DIVE OPERATIONS

Everything your crew needs, from the front desk to the boat.

Your front desk, your crew, and your customers on the same page. Customers get confirmations and sign waivers before they arrive, pay deposits and balances on their own, and your crew gets the manifest.

MANIFEST

Crew-facing roster, every captain and guide on the same page.

Every departure gets a live manifest your team can pull up at the dock — who’s diving, what they’re certified for, and what they need.

NATIVE WAIVERS

Native digital waivers, signed before the boat leaves.

Customers sign online as part of booking, so nobody is filling out paper on the dock and every signature is stored with the booking.

Learn more →

DEPOSITS & PAYMENTS

Hold the booking, charge the balance later.

Take a deposit up front and let Buddy collect the rest automatically — ideal for courses and trips booked months out.

  • Course scheduling form with weekly sessions and a session picker

    SCHEDULING

    Schedules that fit courses, not just tours.

    Time ranges, day ranges, weekly schedules, or weekly sessions — pick the weeks, days, and times.

  • Customer type picker with prices for certified divers, riders and students

    CUSTOMER TYPES

    Pricing tiers per kind of guest.

    Certified divers, students, snorkelers, kids — each with its own price and required info.

  • “See you tomorrow!” reminder email from a dive shop shown on a phone

    AUTOMATIC EMAIL REMINDERS

    Confirmations and reminders on autopilot.

    Branded confirmations, pre-dive reminders, and follow-ups go out without anyone lifting a finger.

YOUR SITE, YOUR LINKS

Take bookings wherever customers already find you.

Put a book-now button on your own website and in every channel you already use — no commission on bookings you bring in yourself.

Buddy booking widget open over a dive shop website, listing tours to book

WEBSITE EMBED

Embed Buddy on your existing dive shop site.

Keep your branding, keep your domain, keep your direct customer relationship. The Buddy widget drops into the dive shop site you already have — students never bounce out to a third-party checkout.

  • Works with WordPress, Squarespace, Wix, or custom
  • Customers book under your dive shop's brand
Buddy share-link generator creating a booking link for an expedition

SHAREABLE LINKS

Drop links into every channel you already use.

Your Google Business Profile, Instagram bio, email replies to local divers, partner hotel concierges — every channel where your dive shop already lives, customers can now book in one tap.

  • Google Business Profile booking links
  • Instagram bio, email signatures, brochures

WE SET IT UP FOR YOU

We set it all up. You’re live in about 24 hours.

All you need is a Stripe account. Send us your website and we build your tours, courses, and trips, from schedules and pricing to deposits and waivers, then walk you through it.

Aerial view of a group of divers floating in a circle in blue water
  1. 01

    Register on Buddy for Business

    It takes about 5 minutes. You’ll just need a Stripe account so payouts go straight to you.

  2. 02

    We build your account with you

    Send us your website. We set up your activities, pricing, and policies, then walk you through your real account and edit live, usually within 24 hours.

  3. 03

    Go live on your site

    Add the widget to your site and share your links. You’re bookable there, in the Buddy app, and on bookwithbuddy.com the same day.

A real team behind your shop, from day one.

Questions, edits, and setting up your next trip are handled with you, plus a help center for anytime answers.

Register your business

THE PLUS: GET DISCOVERED

Plus, get found by 50,000+ divers.

Every shop on Buddy is listed on BookWithBuddy.com and in the Buddy app from day one — searchable, browsable, bookable. You only pay a marketplace commission when we bring you a new customer.

Buddy marketplace on bookwithbuddy.com and the Buddy app booking page, with diver photos

MARKETING INCLUDED WITH THE WEB EMBED

More than software. We promote you too.

Add Buddy booking to your own website, and we promote your shop to 50,000+ divers and ocean lovers at no extra cost.

  • Buddy Instagram post spotlighting the Sea Tiger dive site in Honolulu, Oahu

    Your area & dive sites

    Explorers make content about your region and dive sites, so divers searching there find you.

  • Buddy app Discover feed with an article about Pacific Diving Co.

    Discover articles

    Stories about your shop in the Buddy app’s Discover feed.

  • Buddy newsletter welcoming Pacific Diving Co to Buddy

    Email newsletters

    Your shop featured in Buddy’s newsletters to divers.

  • Instagram carousel post for a Wreck & Reef two-tank dive tour

    Activity posts

    Your tours and courses posted on Buddy’s socials and shared with you.

Want more? Explorer collabs and Buddy Studio photo and video, made just for your shop, are available as add-ons.

HOW BUDDY COMPARES

Switching from another booking platform?

See how Buddy stacks up against FareHarbor, DiveShop360, WeTravel, PADI Travel, and ScubaGo, feature by feature.

  • BUDDY VSDiveShop360Online booking, waivers, and manifests built in, not bolted on.
  • BUDDY VSFareHarborBuilt for diving, with a marketplace of 50,000+ divers.
  • BUDDY VSWeTravelDay trips, courses, and group trips in one place, with waivers.
See the full comparison →

PRICING

Free booking software. 0% commission on your website.

No subscriptions. No setup fees. No contracts. Customers pay checkout fees on direct bookings.

YOUR WEBSITE & LINKS

0%

Keep 100% of bookings made through your own website, social links, or in person.

BUDDY WEBSITE

6% → 5% → 4%

The more you book the less you pay. We build and host your website.

MARKETPLACE & APP

12% → 10% → 8%

The more you book the less you pay. Only on new customers we bring you.

See full pricing →
Diver swimming above a boat hull, photographed from underwater
“It’s been awesome working with the Buddy team. We moved our charters and classes onto Buddy, and they even helped us get our new website optimized. We’re so happy with Buddy at ScubaTech that I’ve been hyping it up to other shops around town.”
SavannaOwner, Scuba Tech DestinDestin, Florida

FAQ

Dive shop questions, answered.

Straight answers to what dive shops ask before switching to Buddy.

What is the best online booking software for dive shops?

Buddy Booking is an online booking platform built specifically for dive shops, dive centers, and water activity operators. Unlike generic reservation systems, Buddy supports the unique needs of scuba diving businesses — from daily boat dives and certification courses to multi-week training, group trips, and accommodations.

Manage availability, digital waivers, dive manifests, deposits, customer details, automated reminders, and financial reporting in one place. Plus, connect your activities to a growing community of divers and travelers through the Buddy app and BookWithBuddy.com.

How can my dive shop accept online bookings?

With Buddy Booking, customers can browse your activities, check availability, choose dates, and book directly from your existing website, social media links, or the Buddy Marketplace.

You can also create reservations manually for phone calls, walk-ins, and over-the-counter bookings. Everything stays organized in one booking calendar, so your team can manage reservations in one place.

Can Buddy manage scuba diving courses, multi-day trips, and recurring schedules?

Yes! Buddy Booking is designed for flexible scheduling, including daily dive trips, private lessons, certification courses, multi-day excursions, and multi-week training programs.

Create recurring weekly schedules, select different days and times, or build courses with sessions spanning multiple weeks. You can manage availability, booking capacity, pricing, and the customer information required for each activity.

Does Buddy Booking include digital dive waivers and customer information?

Yes. Buddy Booking includes integrated digital waivers, allowing customers to complete required paperwork as part of their reservation process.

Collect important participant details, including certification information, experience levels, and activity-specific questions. Signed waiver statuses and customer information are organized with your bookings and dive manifests, helping your team prepare before guests arrive.

Can dive shops accept deposits, payment plans, and automatic payments?

Yes! Buddy Booking supports deposits, balance payments, and payment plans, making it easier to manage everything from single-day dive trips to expensive courses and group travel packages.

Automated payment reminders and balance collection help reduce manual follow-ups, while financial reporting gives operators better visibility into bookings, payments, and revenue.

Is there free booking software for dive shops?

Yes! Buddy Booking is free to set up and has no required monthly subscription.

Operators can choose a 0% Buddy commission option for bookings through their own website, with a customer-paid booking fee. Business-paid fees for Buddy Website bookings start at 6%, while Buddy Marketplace commissions start at 12%. Rates decrease as annual booking revenue grows, and standard payment processing fees apply.

Explore our full pricing options to find what works best for your dive business.

Can I add Buddy Booking to my existing dive shop website?

Absolutely. You don't need to replace your website to start accepting bookings with Buddy.

Embed the booking experience directly into WordPress, Wix, Squarespace, or a custom website, or simply add a booking button, pop-up, or link. You can also share activity links on Instagram, Facebook, WhatsApp, and other channels.

Don't have a website? Ask about Buddy Websites or our website creation services. Our team can help with setup and integration.

Will Buddy Booking help my dive shop get more customers?

Buddy doesn't just manage reservations — it also helps travelers discover your business.

Your tours, courses, and trips can appear on BookWithBuddy.com and in the Dive with Buddy app, where travelers explore destinations, dive sites, and water activities.

Operators using Buddy's website booking tools can also benefit from promotional support, including destination articles, newsletters, activity reels, and collaborative social media content.

How long does it take to set up Buddy Booking for my dive shop?

We do the setup for you, free of charge!

After registering, you'll receive a welcome email. Our team can use your existing website or the information you provide to create your activity listings, pricing, schedules, and booking policies.

Once your account is ready, we'll offer a personalized walkthrough, answer questions, and make changes with you in real time. Simply connect Stripe, publish your activities, and start taking bookings. We'll even help you connect Buddy to your existing website.

READY WHEN YOU ARE

Make running your dive shop easier.

Send us your website and we’ll set up your account for you. No monthly fee — connect Stripe and you’re ready to take bookings.

For Water Operators

Run your dive business on Buddy.

List your activities, manage bookings, and grow your customer base — all from one platform built by divers, for divers.

The Buddy app

The Buddy App

Track every dive. Discover every reef on the Dive with Buddy app.

ScubaPro dive computer integration

Meet new dive buddies with ‘Buddy Radar’

11,000+ dive sites, 300+ gear brands, and thousands of buddies.

Download on the App StoreGET IT ON Google Play
Learn more →
Buddy partners

Partners

Trusted by ocean-first brands.

We partner with the brands that share our mission for diver safety, gear quality, and ocean conservation.

See all partners →
Buddy Explorer Team

Buddy Explorer Team

Become a Buddy Explorer.

Join our content creator network. Earn from your dives, win monthly giveaways, and get sponsored gear from our partners.

240+

Active Explorers

Monthly

Giveaways

About the program
Buddy

© 2020–2026 Dive with Buddy, Inc

InstagramFacebookYouTubeSpotify