Buddy for Business

Wildlife tour booking, easy for guests and easy to run.

Whale watching, dolphin and snorkel tours, and sunset cruises, with every hourly departure, guest detail, waiver, and deposit in one place. We set it up for you, so you’re ready before the season starts.

Monthly subscription
$0
Account setup
24 hours
Your own account manager
1:1
Humpback whale breaching beside a whale watching boat full of guests

TRUSTED BY WATER ADVENTURE BUSINESSES

  • ScubaTech logoScubaTech
  • Emerald Coast Scuba logoEmerald Coast Scuba
  • Nautilus Dive Tech logoNautilus Dive Tech
  • Just Breathe Adaptive Scuba logoJust Breathe Adaptive Scuba
  • Your Dive Concierge logoYour Dive Concierge
  • Valkyrie Adventures logoValkyrie Adventures

PARTNERED WITH

ScubaProGoProZooKeeperDAN — Divers Alert NetworkStream2Sea

WHAT YOUR GUESTS SEE

Easy for guests to book.

Guests see every detail of the tour, pick a departure time and their guest type, read the meeting point and instructions, then pay a deposit or in full and sign the waiver in one checkout.

  • Every departure time, all in one view
  • Prices per guest type: adults, kids, and seniors
  • Meeting point and instructions before they arrive
  • Deposit now, balance charged automatically
Cabo Whale Co. humpback whale watching tour page on a phone with deposits, waivers, guest types and meeting point callouts

BUILT FOR SIGHTSEEING TOURS

Everything you need to run your sightseeing tours.

Easy for guests to book, easy for you to manage: scheduling, locations, guest details, payments, waivers, and reminders in one place.

SCHEDULING

Hourly tours and weekly schedules.

Set departures every hour or at 8, 10, 12, and 2, repeat them on the days you run, and adjust across every boat and location as the season changes.

LOCATIONS & MEETING POINTS

Every location, with meeting instructions.

Run tours from multiple marinas and docks. Each tour shows its meeting point on a map with instructions, like where to park and when to arrive, in the booking and in every reminder.

SMART INPUT FIELDS

Guest details, collected at checkout.

Collect name, email, birthday, and anything else you need from every guest, like swim comfort or seasickness, before they arrive.

DEPOSITS & PAYMENTS

Hold the booking, charge the balance later.

Take a deposit up front and let Buddy collect the rest automatically, ideal for private charters, groups, and peak-season departures.

WAIVERS

Waivers signed before guests board.

Every guest signs your waiver as part of booking, guardians sign for kids, and you see who’s signed before the boat leaves.

AUTOMATIC EMAIL REMINDERS

Confirmations and reminders on autopilot.

Branded confirmations, pre-tour reminders with the meeting point and what to bring, and a heads-up if a departure is cancelled for weather.

YOUR SITE, YOUR LINKS

Take bookings wherever customers already find you.

Put a book-now button on your own website and in every channel you already use — no commission on bookings you bring in yourself.

Buddy booking widget open over a whale watching company website, listing tours

WEBSITE EMBED

Embed Buddy on your existing tour website.

Keep your branding, keep your domain, keep your direct customer relationship. The Buddy widget drops into the site you already have — guests never bounce out to a third-party checkout.

  • Works with WordPress, Squarespace, Wix, or custom
  • Customers book under your own brand
Learn more →
Buddy share-link generator creating a booking link for a tour

SHAREABLE LINKS

Drop links into every channel you already use.

Your Google Business Profile, Instagram bio, hotel and concierge partners, and email replies, all pointing to one booking link.

  • Google Business Profile booking links
  • Instagram bio, email signatures, brochures

WE SET IT UP FOR YOU

We set it all up. You’re live in about 24 hours.

Register, and we build out all of your tours on your account, demo it to you, and get you live on Buddy. When you’re ready, we’ll help add booking to your website too.

Sea turtle swimming at the surface of deep blue water
  1. 01

    Register on Buddy for Business

    It takes about 5 minutes. You’ll just need a Stripe account so payouts go straight to you.

  2. 02

    We build out all of your tours

    Send us your website or tour list. We set up every tour, departure time, and guest price, then demo your real account to you.

  3. 03

    Go live on Buddy

    Your tours go live in the Buddy app and on bookwithbuddy.com. Then we can add booking to your own website whenever you’re ready.

A real team behind your tours, from day one.

Questions, edits, and setting up next season are handled with you, plus a help center for anytime answers.

Register your business

PRICING

Free booking software. 0% commission on your website.

No subscriptions. No setup fees. No contracts. Customers pay checkout fees on direct bookings.

YOUR WEBSITE & LINKS

0%

Keep 100% of bookings made through your own website, social links, or in person.

BUDDY WEBSITE

6% → 5% → 4%

The more you book the less you pay. We build and host your website.

MARKETPLACE & APP

12% → 10% → 8%

The more you book the less you pay. Only on new customers we bring you.

See full pricing →

THE PLUS: GET DISCOVERED

Plus, get found by 50,000+ ocean lovers.

Every operator on Buddy is listed on BookWithBuddy.com and in the Buddy app from day one — searchable, browsable, bookable. You only pay a marketplace commission when we bring you a new customer.

Buddy marketplace on bookwithbuddy.com and the Buddy app booking page, with diver photos

MARKETING INCLUDED WITH THE WEB EMBED

Your tours, in front of ocean lovers.

Add Buddy booking to your own website, and we promote your tours to 50,000+ ocean lovers across the Buddy community at no extra cost.

  • Buddy Instagram post spotlighting the Sea Tiger dive site in Honolulu, Oahu

    Your area & dive sites

    Explorers make content about your region and dive sites, so divers searching there find you.

  • Buddy app Discover feed with an article about Pacific Diving Co.

    Discover articles

    Stories about your tours in the Buddy app’s Discover feed.

  • Buddy newsletter welcoming Pacific Diving Co to Buddy

    Email newsletters

    Your tours featured in Buddy’s newsletters to divers.

  • Instagram carousel post for a Wreck & Reef two-tank dive tour

    Activity posts

    Your tours posted on Buddy’s socials and shared with you.

Want more? Explorer collabs and Buddy Studio photo and video, made just for your tours, are available as add-ons.

HOW BUDDY COMPARES

Switching from another booking platform?

See how Buddy stacks up against FareHarbor, DiveShop360, WeTravel, PADI Travel, and ScubaGo, feature by feature.

  • BUDDY VSDiveShop360Online booking, waivers, and manifests built in, not bolted on.
  • BUDDY VSFareHarborBuilt for diving, with a marketplace of 50,000+ divers.
  • BUDDY VSWeTravelDay trips, courses, and group trips in one place, with waivers.
See the full comparison →

FAQ

Whale watching and wildlife tour questions, answered.

Everything you need to know about accepting online reservations, managing daily departures, and growing your wildlife tour business with Buddy.

What's the best booking software for whale watching and wildlife tours?

Buddy Booking is an online reservation platform designed for whale watching, dolphin tours, marine wildlife excursions, boat tours, and other water-based experiences.

Give guests an easy way to explore your tours, see available departure times, find meeting locations, and book online in minutes. Behind the scenes, your team can manage schedules, guest capacity, digital waivers, payments, and passenger manifests in one place.

Built for businesses of all sizes, Buddy helps simplify daily operations while connecting your tours to travelers discovering ocean adventures through the Buddy Marketplace and app.

Can I schedule multiple wildlife tours and departures every day?

Absolutely! Buddy makes it easy to manage recurring departures, seasonal schedules, and multiple tour times throughout the day.

Run whale watching tours at 8 AM, 10 AM, and 12 PM, set availability for each departure, and manage the number of guests you can accommodate.

Whether you operate one boat or multiple tours with different schedules, your team can manage upcoming reservations, available spots, and guest lists from one calendar.

How easy is it for guests to book a whale watching or boat tour online?

Buddy is designed to make booking simple for travelers.

Guests can view your tour photos, descriptions, departure times, availability, pricing, and meeting instructions before booking. They can select their preferred date, choose the number and type of guests, provide the required information, and pay online.

You can also offer deposits or full payments, helping customers secure their spots without unnecessary back-and-forth.

Can I collect passenger information, waivers, and guest details during booking?

Yes! Buddy Booking helps you collect the information you need before guests arrive.

Set up different guest types, such as adults and children, with their own pricing. Collect names, email addresses, dates of birth, and any additional information your tour requires.

Digital waivers are integrated into the booking process, and completed waiver statuses are organized alongside reservations and guest manifests.

Your crew can prepare for each departure with passenger information in one place rather than chasing paperwork at check-in.

Can I include meeting locations, tour instructions, and wildlife guidelines?

Yes! Every activity can have a detailed booking page that answers common guest questions before they reserve.

Add photos, tour descriptions, meeting locations, arrival instructions, itineraries, what's included, what to bring, and important wildlife viewing guidelines.

Whether guests need directions to a marina, instructions for boarding, or information about what wildlife they might encounter, Buddy helps communicate those details clearly.

Automated booking confirmations and reminders help guests stay informed before their experience.

Can Buddy handle large groups, different ticket types, and tour add-ons?

Yes! Buddy supports different guest categories, pricing options, departure capacities, and optional add-ons.

Offer adult and child tickets, private experiences, equipment rentals, photo packages, or other extras depending on your tour.

Guests can select their options while booking, and your team can keep track of reservations, guest counts, and available spots for each departure.

It's designed to make everyday ticket sales and larger group reservations easier to manage.

Can I add online tour bookings to my existing website?

Of course! You can keep your current website and add Buddy Booking directly to it.

Embed the booking experience on WordPress, Wix, Squarespace, or a custom website, or use individual booking links and buttons.

You can also share tour links with hotels, concierges, travel partners, and through social media or email.

Don't have a website? Buddy Websites provides a dedicated website for your tours, schedules, and booking options, all connected to your Buddy account.

Can I switch from FareHarbor or another tour booking system to Buddy?

Yes! You don't have to rebuild your entire booking operation yourself.

Our team can help recreate your tours, pricing, seasonal schedules, guest types, and booking requirements in Buddy using your existing website or tour information.

You can review and test your setup, make adjustments, and continue using your existing system while preparing to launch Buddy.

We'll also help connect your booking links or website integration, so the transition works for your business and your team.

How much does Buddy Booking cost for whale watching and wildlife tour operators?

Buddy Booking is free to set up, with no required monthly subscription.

• 0% Buddy commission: Bookings through your own website can use a customer-paid 5% booking fee.

• Buddy Websites: Business-paid booking fees start at 6%.

• Buddy Marketplace: Commissions start at 12% for bookings through Buddy's discovery channels.

Business-paid rates decrease as your annual booking revenue grows, reaching 4% for Buddy Websites and 8% for marketplace bookings at the highest tier.

Standard Stripe payment processing fees also apply.

Will Buddy help promote my whale watching and wildlife tours?

Yes! Buddy is more than reservation software. We also help travelers discover and book water-based experiences.

Your tours can be listed on BookWithBuddy.com and in the Dive with Buddy app, where travelers explore destinations, marine wildlife, dive sites, and ocean activities.

Operators using Buddy Websites or website booking embeds can also receive additional marketing support, including destination articles, newsletter features, activity reels, and collaborative social media posts.

Our goal is to help more travelers discover your tours while making it easier for your team to manage reservations.

READY WHEN YOU ARE

Make every whale season easier.

Send us your website and we’ll set up your account for you. No monthly fee — connect Stripe and you’re ready to take bookings.

For Water Operators

Run your dive business on Buddy.

List your activities, manage bookings, and grow your customer base — all from one platform built by divers, for divers.

The Buddy app

The Buddy App

Track every dive. Discover every reef on the Dive with Buddy app.

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Partners

Trusted by ocean-first brands.

We partner with the brands that share our mission for diver safety, gear quality, and ocean conservation.

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Join our content creator network. Earn from your dives, win monthly giveaways, and get sponsored gear from our partners.

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